The history of the productCONTRE LA MONTRE

JUST LIKE "HEAD DOWN", "GET BACK IN THE SADDLE", OR "HIT A WALL", "TIME TRIAL" (CONTRE LA MONTRE IN FRENCH) IS ONE OF THE MANY EXPRESSIONS FROM DAILY LIFE THAT COME FROM CYCLING.

A signature discipline of cycling races, its history dates back to the beginnings of these competitions in the 19th century. It is mainly in the 20th century that they took off, notably appearing in the flagship French event from 1934 onwards.

Over the decades, this discipline has gained in popularity and recognition, becoming a crucial element of major cycling races. Technologies, aerodynamics, special suits and helmets, etc... time trials fascinate and captivate fans worldwide, eager to admire this relentless and intense struggle of the athlete against the clock.