The history of the productBRING ON JULY

VIVEMENT JUILLET OBVIOUSLY ECHOES THE BIGGEST CYCLING FESTIVAL THAT FASCINATES THE FANS OF THE LITTLE QUEEN DURING THIS SUMMER MONTH!

The mythical arrival for more than 100 years, passing several times through the Place de l'étoile, reminds us of the courage and sacrifice of the riders who go all in for over 3 weeks before a trium-phant and well-deserved arrival. For some it symbolizes victory (but they are few!) and for others it embodies the feat of having held on until the end!

This arrival also reminds us of July 23, 1989, when the Frenchman Laurent Fignon lost the competition to the American Greg LeMond during the final stage for 8 seconds, while the Frenchman had a 50 second lead at the start… 8 little seconds that will remain forever engraved in the memory of all cycling fans!